Is SEO Dead?

That is a very good question. Is SEO dead. Well, let’s consider it. There is one true fact that is prevalent today. Keyword stuffed articles are no longer important, since Google changed their SERP (search engine results page). That’s right. Instead of bringing up just any web page that is filled with keywords that relate to the keyword a user typed in, Google is now bringing up only those web pages with content that is of high-quality and has some value to it.

Ever since Pandora was released, Google has changed the search engine landscape. It is because of these changes that now website owners, marketers, and other business people are frantically looking for ways to change the content on their site. For quite a while buyers would go out and hire writers, at a dime a piece in some instances, to get the writer to produce content for them. The desperate writer would perform the service, getting very little in exchange.

The main purpose for such content is to fill their website with content, so their site would be popular with search engines. It is for this reason that content mills have been making tons of money. They hired a vast number of writers at low cost and sold those articles for a huge profit. It’s sad, really. You speak to a writer about this and the excuse is “I had to do it for the money.” I say that is bull. There is no reason whatsoever why any writer should accept low paying jobs, for any reason. It just doesn’t make economic sense. But that is for another story.

Getting back to what I was saying-the fact is, website owners were either hiring writers at low rates, or buying articles at really low rates from content mills, just so they can have a richly-flooded landscape of articles, they hoped Google would index to their favor. This would help get their site ranked high in search engine results.

I got news for ya! Those days of keywords and quantity, badly written articles, for the sake of positioning is over. The mass-produced content is no longer a large vanity plate that you can look into and say to yourself “You are good-looking.” Now, you can only say “What happened?” The fact is, Google changed the landscape to a tremendous degree. They instituted a search result algorithm that changed the rules. These algorithms were created by Google, to stop marketers, who took advantage of Google and other search engines, and who tried to beat others to the top of search results, just so they could sell phoney products.

To you marketers out there that wanted so badly to get to the top, so you could sell your lousy products that are worth about two cents, you get what you deserve. Maybe if you would stop acting like a trader, who got caught with insider trading, and act more like a responsible and ethical person, you wouldn’t be facing this kind of situation.

The fact is, now, instead of going after writers to fill pages of keyword-stuffed content, you now need to have meaningful, quality content. This will also mean paying writers a lot more to get it. I can just see you crying now. Too bad. I don’t feel bad for you. I feel bad for writers who have to help get you out of that mess. Maybe if you acted responsibly in the first place, you wouldn’t be in this position. 

Despite these changes, there will still exist content mills and so-called SEO experts (frankly, I use that term loosely). Why? Because website owners and marketers will still go after them for content. The only difference is they will try to find a writer or editor to go over the articles and make them more suitable for Google.

So, is SEO dead? Considering Google’s new approach to SERP, I would say yes. At least it is dead as regarding importance. To all you people that went after SEO certifications, I hate to say it, but what you have received has as much worth as a three dollar bill. You wasted your time. Instead, go to Google, learn what the new standards are, and apply them. Only then will you be any good to your clients and customers, especially you build websites or produce content for them.

Don’t Make These Content Marketing Mistakes

As an Internet marketer, your goal is to attract traffic to your website. Many marketers aren’t familiar with ways to do this that are the most effective. Those that fail to do the proper steps end up not getting much needed traffic. What does that mean? No sales, or very little sales. Marketing involves various strategies that when done right will get their business, website, product, or name out there for many to see. One such marketing strategy is content marketing. This involves writing content (articles, blogs, whitepapers, e-books) that include the marketers email and website. This way, when the reader clicks on the link within the content, they are lead to the marketer’s website.

Unfortunately, many marketers fail to use content marketing in the proper way. They make mistakes can hurt their chances to get much needed traffic. In this blog post, I will present the eight most often mistakes marketers make and how to avoid them.

1. Do your homework

Before you start any project or campaign, know what you are going to do? Too many marketers just type away, or hire someone to write articles, and then publish them. This isn’t sound strategy. You need to know who you are going to market to. Who is your audience? What do they need to know to succeed? You also need to know if your marketing is about sales or lead generation?

2. Always focus on the buyer

Never focus on yourself. The buyer’s needs are what is important here. You want to focus your attention on education. You are trying to teach others how to do something. When you teach others, you are communicating with them. For this reason, your content should have your reader in mind.

3. Don’t pitch your product every moment

One mistake that can hurt your marketing is by being a salesperson in your content. It doesn’t matter what type of material you use, the content needs to be moderate in terms of its approach. Every piece of content you have can be used at some point in the sales cycle. Till those documents are required, give the people interesting and informative content that benefits them in some way.

4. Use a call to action

It is important to use a call to action when creating your content. Every single piece of content you create is supposed to do one thing: provide a call to action. The content should make the reader do something, whether it is to buy a product or provide their email address.

5. Content marketing is a two-way street

Someone once said that creating content is not enough. To make your audience so something, you need to engage the audience. You can do this by responding to questions. You can also reply to blog posts. You need to develop a two-way communication base. This is what will bring in the customer, as they crave interaction.

6. Don’t create content with substance

When creating any kind of content, you need to make sure it is of high-quality and is beneficial to the reader.

7. Don’t look as content marketing as unnecessary

Content marketing should be as much a part of your marketing strategy as learning to drive a stick shift is to a manual transmission. You must make it a part of your marketing plan. Content is important for many reasons. It educates, informs, and instructs. It is a wonderful way to spread the word about one’s business to readers.

8. Write content in many formats

Don’t think content has to be strictly written. It can be in the form of video, audio, or worded. You can create videos to highlight certain aspects of your business or product. You can create a podcast to talk about certain aspects of functions of your business. You can even create slideshow presentations. Don’t be afraid to use the content in more than one way.

The bottom line is to use content marketing effectively. Don’t make the mistakes mentioned in this post. If you truly want to benefit from content marketing, avoid the mistakes as outlined here, and focus on the needs of your readers (customers).