That is a very good question. Is SEO dead. Well, let’s consider it. There is one true fact that is prevalent today. Keyword stuffed articles are no longer important, since Google changed their SERP (search engine results page). That’s right. Instead of bringing up just any web page that is filled with keywords that relate to the keyword a user typed in, Google is now bringing up only those web pages with content that is of high-quality and has some value to it.
Ever since Pandora was released, Google has changed the search engine landscape. It is because of these changes that now website owners, marketers, and other business people are frantically looking for ways to change the content on their site. For quite a while buyers would go out and hire writers, at a dime a piece in some instances, to get the writer to produce content for them. The desperate writer would perform the service, getting very little in exchange.
The main purpose for such content is to fill their website with content, so their site would be popular with search engines. It is for this reason that content mills have been making tons of money. They hired a vast number of writers at low cost and sold those articles for a huge profit. It’s sad, really. You speak to a writer about this and the excuse is “I had to do it for the money.” I say that is bull. There is no reason whatsoever why any writer should accept low paying jobs, for any reason. It just doesn’t make economic sense. But that is for another story.
Getting back to what I was saying-the fact is, website owners were either hiring writers at low rates, or buying articles at really low rates from content mills, just so they can have a richly-flooded landscape of articles, they hoped Google would index to their favor. This would help get their site ranked high in search engine results.
I got news for ya! Those days of keywords and quantity, badly written articles, for the sake of positioning is over. The mass-produced content is no longer a large vanity plate that you can look into and say to yourself “You are good-looking.” Now, you can only say “What happened?” The fact is, Google changed the landscape to a tremendous degree. They instituted a search result algorithm that changed the rules. These algorithms were created by Google, to stop marketers, who took advantage of Google and other search engines, and who tried to beat others to the top of search results, just so they could sell phoney products.
To you marketers out there that wanted so badly to get to the top, so you could sell your lousy products that are worth about two cents, you get what you deserve. Maybe if you would stop acting like a trader, who got caught with insider trading, and act more like a responsible and ethical person, you wouldn’t be facing this kind of situation.
The fact is, now, instead of going after writers to fill pages of keyword-stuffed content, you now need to have meaningful, quality content. This will also mean paying writers a lot more to get it. I can just see you crying now. Too bad. I don’t feel bad for you. I feel bad for writers who have to help get you out of that mess. Maybe if you acted responsibly in the first place, you wouldn’t be in this position.
Despite these changes, there will still exist content mills and so-called SEO experts (frankly, I use that term loosely). Why? Because website owners and marketers will still go after them for content. The only difference is they will try to find a writer or editor to go over the articles and make them more suitable for Google.
So, is SEO dead? Considering Google’s new approach to SERP, I would say yes. At least it is dead as regarding importance. To all you people that went after SEO certifications, I hate to say it, but what you have received has as much worth as a three dollar bill. You wasted your time. Instead, go to Google, learn what the new standards are, and apply them. Only then will you be any good to your clients and customers, especially you build websites or produce content for them.